Harnessing Media Relations To Promote Small Business
A positive article about your business in the media is a big pay-off. A published article or broadcast news item is accepted as a media endorsement of your company. The story makes your business more credible than any other advertisement.
Cultivating the Media:
A small business on a limited budget cannot afford to hire a media relations expert. A one-page document release with a summary of the company news in an interesting and creative manner can catch a reporter’s attention and pave the way for your advertisement in media at zero cost. Some other suggestions:
• Offer the media a relevant, valuable and fascinating story about your business. This will give an interesting insight about your company to the media along with a good story idea.
• Interest the media with some unique experience or story that targets their audience. It can be a story of your success that can educate or inspire others.
• Speak honestly and persuasively to the media. Make notes, practice what you want to say, and catch a reporter’s interest in the first 15 seconds.
Using the Media to Market Your Business:
Promotion generated by media coverage is more credible than advertising. Use the marketing power of the media by the following:
• Position yourself as the expert in your specialized area. Build your credibility as a dependable business, person, or organization.
• Clarify your communication objectives and what goals you need to achieve with your business.
• Define the age, gender, beliefs, values, and geographical location of the target audience.
• Cultivate the concerned media reporter of radio, TV, Internet, newspaper, community newsletter, etc.
• Deliver your key message in minimum words for maximum impact to relevant customers.
• Build on the advantages and benefits of your message with evidence and proof to build authenticity of your business.
• Use a creative method for your message or news release to make it unique and informative to draw attention.
• Develop long-term relationships with the media, meet them face-to-face, visit them and know them on a personal basis.
• Seek professional help for maximum impact of your product and its effectiveness.
Cultivating the Media:
A small business on a limited budget cannot afford to hire a media relations expert. A one-page document release with a summary of the company news in an interesting and creative manner can catch a reporter’s attention and pave the way for your advertisement in media at zero cost. Some other suggestions:
• Offer the media a relevant, valuable and fascinating story about your business. This will give an interesting insight about your company to the media along with a good story idea.
• Interest the media with some unique experience or story that targets their audience. It can be a story of your success that can educate or inspire others.
• Speak honestly and persuasively to the media. Make notes, practice what you want to say, and catch a reporter’s interest in the first 15 seconds.
Using the Media to Market Your Business:
Promotion generated by media coverage is more credible than advertising. Use the marketing power of the media by the following:
• Position yourself as the expert in your specialized area. Build your credibility as a dependable business, person, or organization.
• Clarify your communication objectives and what goals you need to achieve with your business.
• Define the age, gender, beliefs, values, and geographical location of the target audience.
• Cultivate the concerned media reporter of radio, TV, Internet, newspaper, community newsletter, etc.
• Deliver your key message in minimum words for maximum impact to relevant customers.
• Build on the advantages and benefits of your message with evidence and proof to build authenticity of your business.
• Use a creative method for your message or news release to make it unique and informative to draw attention.
• Develop long-term relationships with the media, meet them face-to-face, visit them and know them on a personal basis.
• Seek professional help for maximum impact of your product and its effectiveness.
A positive article about your business in the media is a big pay-off. A published article or broadcast news item is accepted as a media endorsement of your company. The story makes your business more credible than any other advertisement.
Cultivating the Media:
A small business on a limited budget cannot afford to hire a media relations expert. A one-page document release with a summary of the company news in an interesting and creative manner can catch a reporter’s attention and pave the way for your advertisement in media at zero cost. Some other suggestions:
• Offer the media a relevant, valuable and fascinating story about your business. This will give an interesting insight about your company to the media along with a good story idea.
• Interest the media with some unique experience or story that targets their audience. It can be a story of your success that can educate or inspire others.
• Speak honestly and persuasively to the media. Make notes, practice what you want to say, and catch a reporter’s interest in the first 15 seconds.
Using the Media to Market Your Business:
Promotion generated by media coverage is more credible than advertising. Use the marketing power of the media by the following:
• Position yourself as the expert in your specialized area. Build your credibility as a dependable business, person, or organization.
• Clarify your communication objectives and what goals you need to achieve with your business.
• Define the age, gender, beliefs, values, and geographical location of the target audience.
• Cultivate the concerned media reporter of radio, TV, Internet, newspaper, community newsletter, etc.
• Deliver your key message in minimum words for maximum impact to relevant customers.
• Build on the advantages and benefits of your message with evidence and proof to build authenticity of your business.
• Use a creative method for your message or news release to make it unique and informative to draw attention.
• Develop long-term relationships with the media, meet them face-to-face, visit them and know them on a personal basis.
• Seek professional help for maximum impact of your product and its effectiveness.
Cultivating the Media:
A small business on a limited budget cannot afford to hire a media relations expert. A one-page document release with a summary of the company news in an interesting and creative manner can catch a reporter’s attention and pave the way for your advertisement in media at zero cost. Some other suggestions:
• Offer the media a relevant, valuable and fascinating story about your business. This will give an interesting insight about your company to the media along with a good story idea.
• Interest the media with some unique experience or story that targets their audience. It can be a story of your success that can educate or inspire others.
• Speak honestly and persuasively to the media. Make notes, practice what you want to say, and catch a reporter’s interest in the first 15 seconds.
Using the Media to Market Your Business:
Promotion generated by media coverage is more credible than advertising. Use the marketing power of the media by the following:
• Position yourself as the expert in your specialized area. Build your credibility as a dependable business, person, or organization.
• Clarify your communication objectives and what goals you need to achieve with your business.
• Define the age, gender, beliefs, values, and geographical location of the target audience.
• Cultivate the concerned media reporter of radio, TV, Internet, newspaper, community newsletter, etc.
• Deliver your key message in minimum words for maximum impact to relevant customers.
• Build on the advantages and benefits of your message with evidence and proof to build authenticity of your business.
• Use a creative method for your message or news release to make it unique and informative to draw attention.
• Develop long-term relationships with the media, meet them face-to-face, visit them and know them on a personal basis.
• Seek professional help for maximum impact of your product and its effectiveness.
posted by zzzzzzzzzzz at
11:15 PM
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