Thursday, February 22, 2007

How To Retain Customers: Getting Repeat Business

Getting repeat business is the key to success in your business. You need to ensure that your customer service is so good that the customers return repeatedly and you have a steady clientele. You have to get them interested in other products you may offer in the future, and get them to come back again.

Discounts:

Offer sales and discounts frequently. Stock clearing sales won’t just help you make profit on unsold goods; they also get you customers who will be impressed by your competitive prices. Not only will they come back, they will also bring other customers with them.

Keep an Eye on What the Customers Like:

If the customer makes her interest in a particular product known to you, then watch out for similar products when they hit the market. Let the customer know when you have them. Chances are, the customer will be interested and you will get a repeat visit.

Insider Tips:

Don’t always look to make a profit. Always keep your customer’s interest in mind. If you feel you can offer a better quality product at a cheaper rate than the one they are opting for, do so. You may make a little less the first time around, but when the customers returns, you will be the winner.

Be Specific:

Don’t vaguely hint at discounts and how the customer can get products at your store for cheaper rates. Tell them about special offers clearly. Being vague will not get you business, it will just be seen as a stunt to pull in more customers. If you can state clearly what kind of discounts you are offering, the customer will trust you more and drop in to try out your product.

Last Day for The Sale:

Set a last date for the sale. This is one of the best ways to get customers flocking to your store. Do not give a vague “maybe another day or two.” Tell them it is going to be over by the 3rd, and this will make those still undecided come to a decision quickly.

Small Sampler:

If you want them to come back, leave them asking for more. Offer them a sample of what you have, and ask them to come back when the product is on sale. Free trials or even a sample packet of a new shampoo can get them to come back.

The methods detailed above are just some of the few ways you can bring in new customers. Be specific about the products you are offering, and inform them about new products. If you need to know about marketing your products to attract new customers, you could consult a small business advisor.
Getting repeat business is the key to success in your business. You need to ensure that your customer service is so good that the customers return repeatedly and you have a steady clientele. You have to get them interested in other products you may offer in the future, and get them to come back again.

Discounts:

Offer sales and discounts frequently. Stock clearing sales won’t just help you make profit on unsold goods; they also get you customers who will be impressed by your competitive prices. Not only will they come back, they will also bring other customers with them.

Keep an Eye on What the Customers Like:

If the customer makes her interest in a particular product known to you, then watch out for similar products when they hit the market. Let the customer know when you have them. Chances are, the customer will be interested and you will get a repeat visit.

Insider Tips:

Don’t always look to make a profit. Always keep your customer’s interest in mind. If you feel you can offer a better quality product at a cheaper rate than the one they are opting for, do so. You may make a little less the first time around, but when the customers returns, you will be the winner.

Be Specific:

Don’t vaguely hint at discounts and how the customer can get products at your store for cheaper rates. Tell them about special offers clearly. Being vague will not get you business, it will just be seen as a stunt to pull in more customers. If you can state clearly what kind of discounts you are offering, the customer will trust you more and drop in to try out your product.

Last Day for The Sale:

Set a last date for the sale. This is one of the best ways to get customers flocking to your store. Do not give a vague “maybe another day or two.” Tell them it is going to be over by the 3rd, and this will make those still undecided come to a decision quickly.

Small Sampler:

If you want them to come back, leave them asking for more. Offer them a sample of what you have, and ask them to come back when the product is on sale. Free trials or even a sample packet of a new shampoo can get them to come back.

The methods detailed above are just some of the few ways you can bring in new customers. Be specific about the products you are offering, and inform them about new products. If you need to know about marketing your products to attract new customers, you could consult a small business advisor.