How To Succesfully Market Your Business
Do you own a business and need ideas on how to market your products or services to your customers? Well, the one thing that every business owner needs to know is that in order to survive, you need customers willing to spend their hard earned money for your products or services. While you always want your products or services to meet the needs of the customers, this becomes more significant in a sluggish economy because purchases construed as "luxuries" decline.
If you and your business partners schedule 40 minutes every month to discuss your answers, you can start to develop products and services that lead your market, you will begin to anticipate what your customers want tomorrow and your business will cope better with what the outside world throws at you. More importantly you will be much more able to customise your products and services to the specific needs of your niche market and demonstrate not only that you understand them, but that you care. You should be able to keep up with market changes and try to anticipate them beforehand because it keeps you a step ahead of the average consumer.
At each exploratory step in your market, as you target your sales, you will gain a better return by focusing your marketing effort on the customers who most benefit from what you want to sell.
In the large ocean of competitors they market with, most business owners don't know how to promote their business.Below are the top five ways to market your business on and/or offline and be ahead of your competition.
1. Get a Web site
This is the ultimate lazy way. Put up a Web site, or get someone to do it for you. Then forget about it. You won’t hear much for around six months, but once you get listed on the search engines, you'll start getting business.
You can help the process along, by promoting your site, and by updating it regularly, but once it's up, and you're listed on the search engines, you can be as lazy as you like.
2. Make three phone calls a day
How long does it take to make three phone calls? You could probably make them in ten minutes.Who will you call? Potential clients, suppliers, people who are in the same business you're in --- it doesn’t matter who you call. The idea is that you're shaking the trees. Once you start communicating, you'll move your business along.
3. Contact one client a day
Call, email or fax one client a day. You're not touting for business, you're just touching base. This person has done you the kindness of doing business with you in the past. Call and find how he or she is.If you're a writer, this means send out one letter, query or proposal a day, every week day to your previous clients: that is, editors who've bought from you in the past.f you're just starting out as a writer, then send one query a day to a market you'd like to sell to.
4. Give something away
"Free" is an incentive. And it works. What can you give people to remind them that you're still in business, and that you're good at what you do?Give away something that's useful, whether it's a pen, a T shirt, a bookmark --- or an hour of your time to mentor a beginner.
If you and your business partners schedule 40 minutes every month to discuss your answers, you can start to develop products and services that lead your market, you will begin to anticipate what your customers want tomorrow and your business will cope better with what the outside world throws at you. More importantly you will be much more able to customise your products and services to the specific needs of your niche market and demonstrate not only that you understand them, but that you care. You should be able to keep up with market changes and try to anticipate them beforehand because it keeps you a step ahead of the average consumer.
At each exploratory step in your market, as you target your sales, you will gain a better return by focusing your marketing effort on the customers who most benefit from what you want to sell.
In the large ocean of competitors they market with, most business owners don't know how to promote their business.Below are the top five ways to market your business on and/or offline and be ahead of your competition.
1. Get a Web site
This is the ultimate lazy way. Put up a Web site, or get someone to do it for you. Then forget about it. You won’t hear much for around six months, but once you get listed on the search engines, you'll start getting business.
You can help the process along, by promoting your site, and by updating it regularly, but once it's up, and you're listed on the search engines, you can be as lazy as you like.
2. Make three phone calls a day
How long does it take to make three phone calls? You could probably make them in ten minutes.Who will you call? Potential clients, suppliers, people who are in the same business you're in --- it doesn’t matter who you call. The idea is that you're shaking the trees. Once you start communicating, you'll move your business along.
3. Contact one client a day
Call, email or fax one client a day. You're not touting for business, you're just touching base. This person has done you the kindness of doing business with you in the past. Call and find how he or she is.If you're a writer, this means send out one letter, query or proposal a day, every week day to your previous clients: that is, editors who've bought from you in the past.f you're just starting out as a writer, then send one query a day to a market you'd like to sell to.
4. Give something away
"Free" is an incentive. And it works. What can you give people to remind them that you're still in business, and that you're good at what you do?Give away something that's useful, whether it's a pen, a T shirt, a bookmark --- or an hour of your time to mentor a beginner.
Do you own a business and need ideas on how to market your products or services to your customers? Well, the one thing that every business owner needs to know is that in order to survive, you need customers willing to spend their hard earned money for your products or services. While you always want your products or services to meet the needs of the customers, this becomes more significant in a sluggish economy because purchases construed as "luxuries" decline.
If you and your business partners schedule 40 minutes every month to discuss your answers, you can start to develop products and services that lead your market, you will begin to anticipate what your customers want tomorrow and your business will cope better with what the outside world throws at you. More importantly you will be much more able to customise your products and services to the specific needs of your niche market and demonstrate not only that you understand them, but that you care. You should be able to keep up with market changes and try to anticipate them beforehand because it keeps you a step ahead of the average consumer.
At each exploratory step in your market, as you target your sales, you will gain a better return by focusing your marketing effort on the customers who most benefit from what you want to sell.
In the large ocean of competitors they market with, most business owners don't know how to promote their business.Below are the top five ways to market your business on and/or offline and be ahead of your competition.
1. Get a Web site
This is the ultimate lazy way. Put up a Web site, or get someone to do it for you. Then forget about it. You won’t hear much for around six months, but once you get listed on the search engines, you'll start getting business.
You can help the process along, by promoting your site, and by updating it regularly, but once it's up, and you're listed on the search engines, you can be as lazy as you like.
2. Make three phone calls a day
How long does it take to make three phone calls? You could probably make them in ten minutes.Who will you call? Potential clients, suppliers, people who are in the same business you're in --- it doesn’t matter who you call. The idea is that you're shaking the trees. Once you start communicating, you'll move your business along.
3. Contact one client a day
Call, email or fax one client a day. You're not touting for business, you're just touching base. This person has done you the kindness of doing business with you in the past. Call and find how he or she is.If you're a writer, this means send out one letter, query or proposal a day, every week day to your previous clients: that is, editors who've bought from you in the past.f you're just starting out as a writer, then send one query a day to a market you'd like to sell to.
4. Give something away
"Free" is an incentive. And it works. What can you give people to remind them that you're still in business, and that you're good at what you do?Give away something that's useful, whether it's a pen, a T shirt, a bookmark --- or an hour of your time to mentor a beginner.
If you and your business partners schedule 40 minutes every month to discuss your answers, you can start to develop products and services that lead your market, you will begin to anticipate what your customers want tomorrow and your business will cope better with what the outside world throws at you. More importantly you will be much more able to customise your products and services to the specific needs of your niche market and demonstrate not only that you understand them, but that you care. You should be able to keep up with market changes and try to anticipate them beforehand because it keeps you a step ahead of the average consumer.
At each exploratory step in your market, as you target your sales, you will gain a better return by focusing your marketing effort on the customers who most benefit from what you want to sell.
In the large ocean of competitors they market with, most business owners don't know how to promote their business.Below are the top five ways to market your business on and/or offline and be ahead of your competition.
1. Get a Web site
This is the ultimate lazy way. Put up a Web site, or get someone to do it for you. Then forget about it. You won’t hear much for around six months, but once you get listed on the search engines, you'll start getting business.
You can help the process along, by promoting your site, and by updating it regularly, but once it's up, and you're listed on the search engines, you can be as lazy as you like.
2. Make three phone calls a day
How long does it take to make three phone calls? You could probably make them in ten minutes.Who will you call? Potential clients, suppliers, people who are in the same business you're in --- it doesn’t matter who you call. The idea is that you're shaking the trees. Once you start communicating, you'll move your business along.
3. Contact one client a day
Call, email or fax one client a day. You're not touting for business, you're just touching base. This person has done you the kindness of doing business with you in the past. Call and find how he or she is.If you're a writer, this means send out one letter, query or proposal a day, every week day to your previous clients: that is, editors who've bought from you in the past.f you're just starting out as a writer, then send one query a day to a market you'd like to sell to.
4. Give something away
"Free" is an incentive. And it works. What can you give people to remind them that you're still in business, and that you're good at what you do?Give away something that's useful, whether it's a pen, a T shirt, a bookmark --- or an hour of your time to mentor a beginner.
posted by zzzzzzzzzzz at
2:34 AM
<< Home