Advertising agencies are independent companies that help in marketing and advertising the products/services of other businesses. Advertising agencies address a client’s promotional needs based on objective market studies, trends, and advanced sales techniques. They first study the client’s product or service and then determine the best way to promote it. The look and tone of an ad campaign is dependent on the demographics and the target audience.

Tips for advertising agencies:

1. Advertiser-advertising agency relationship. It is very crucial for an effective and successful operation. It pervades the entire task of marketing communication and full knowledge of the product. The mechanics of developing the ad campaign is very complex. It depends a lot on the mutual trust and faith between the ad agency and the client.

2. Marketing objective of advertiser. An advertising agency should have a correct idea of the client firm’s marketing and communication objective: how the client company proposes to position its brand, how it structures its distribution and pricing, which niche market it wants to capture, and the audience it wishes to target. This paves the way for an effective ad campaign.

3. Information on the advertiser. It is essential for the advertising agency to have relevant information about the client firm, insider knowledge of its product, market, target consumer, competition and channels of production. Full collaboration between the two helps in media selection, theme development, message construction, and copy development for a final ad campaign. This makes for an effective campaign development.