Dallas has the distinction of being an excellent city and is an economic powerhouse. With numerous industries such as telecommunications, information technology, oil, cotton, and many fortune 500 companies, it has more per-capita income than most other cities.

A salon business can be started in Dallas very easily if you have the necessary training and skills plus an aptitude for the business. This business cannot fail as long as the service provided is quality, priced correctly, and managed efficiently.

Start Up Details:

A salon can be run by anyone. You could either be a certified cosmetologist or hire professionally trained, skilled, and experienced staff to manage the business.

Select a legal structure for your business and register its name. Apply and get all required licenses and permits as well as adequate insurance coverage.

It will be necessary to determine the kinds of services you will provide and the rates you will charge. This can be done easily by analyzing your nearest competitors. Will you provide hair & nail service, facials, massages, waxing, tanning, skin treatments, and acne treatment? Make a list of the services that you will provide and determine the space required to start your operation.

While selecting the location, make sure there is a demand for your services and that the place is not saturated with other salons. If it is so, select a niche and specialize in it. The salon has to be in a busy commercial area, be visible, and have huge traffic levels. It could be located in a big mall or in a busy commercial complex with adequate parking places. Adequate storage space for equipments, tools, supplies, and materials has to be provided.

Depending on the list of services that you provide, choose the appropriate equipment, making sure you compare prices before purchasing and that quality is not compromised. You could strike a deal with a popular cosmetic brand name and promote their range of products. Retailing them, too, could be a good idea.

Carefully list the staff required and interview and hire those who are qualified, professionally trained and skilled. Keep the staff motivated and monitor their services, ensuring that they treat customers well and provide quality service.

You could get a local TV celebrity to open your salon, give out leaflets with the local paper, and have signboards put up in areas where there is a high density of traffic. If the services you provide are good and if you learn the knack of treating your customers in such a way that they leave your establishment feeling satisfied, your business is set for success, as customer retention is imperative for this business.

Manage the financial as well as all other aspects of your business carefully and use the products available that help new entrepreneurs achieve success. Running your salon can be a very profitable business.