Digital versatile disk (DVD) functions like a CD-ROM but stores much more data compared to a CD-ROM. Generally, a CD can hold data up to 650 megabytes, whereas even the smallest DVD can easily store data of 4.38 gigabytes. That means to say that even the smallest DVD can store seven times as much data as that of a CD-ROM.

Therefore, DVD’s have become an integral component of post-production processes of videos. DVDs are also used in top boxes of Televisions, inside personal computers, recorders, and in the video delivery systems.

DVD In E-Commerce- Online DVD Rental:

A DVD stores data through a system of spiraled pits and lands that are separated by nanometers. Demand growth in the fast moving consumer durables (FMCG) industry has driven the demand for DVD’s as well.

A concept that has become very popular these days is online DVD rental. This concept has created a buzz in the e-commerce industry. The industry’s model was created by Netflix more than 10 years ago in 1997. The concepts of the same have been maintained.

This concept created by the company allows users to sign up on a particular website and make their own movie lists that they wish to watch. The movies are mailed to the applicants with a return envelope that has a prepaid postage. The users enjoy the flexibility of mailing back the movie any time with absolutely no extra charges, as they already pay a certain annual membership. When the users mail the movies back, a fresh lot of movies are sent to them immediately. This concept is very popular in Houston even today. All this implies that in case you intend to start an online DVD rental business online, there is definite scope for you.

The only think you need to concentrate on is the advertising for your business. Online advertising will be practical and cost-effective for start-ups.

Online Methods to Promote Your Web Site:

Send Well-Planned And Customer-Focused E-Mails: Send genuine e-mails to a targeted list of potential visitors, and offer credit facility for purchase of any product from your site. Spend time on your e-mail's look and content to avoid them from being routed to the users’ junk mail.

Do Search Engine Marketing: Optimize your website to be able to show up in the first few pages. Develop a list of effective keywords and use them in your website, especially in the beginning of your web page. This enables the search engines to place content from your web site in the first two or three pages of the search.

Avail of Affiliate Programs: When you sign up for an affiliate program, you are assigned a special "affiliate URL" that tracks all the visitors you send to your partners company web site, and all the sales you generate. Each time someone you have referred makes a purchase, you earn a hefty commission.