Monday, June 18, 2007

Small Business Owners - Customer Gathering?

Do you have enough information on your customers to give a brief description of them in three minutes or less? If not, start immediately paying more attention to the customers that purchase your products or use your services. The following are sample descriptions: age, sex, style of clothing, colors they like, type of food they eat, where they live, with or without children, and whether or not they shop with friends and family or alone. These and other data will allow you to get a good profile of the people that buy your products. You can do much more for the customers when you take time to find out more about them.

It is suggested that you take the following steps to collect data on your customers. While at the next craft show, write down as much information as you can about your prospective customers. Now based on your observation, you should be able to get a good profile of the customers who buy your products. You can use the profile to create many products and sell them as a package deal to your targeted customer market. It is easy to target a particular market and find more customers if you use your collected customer profile. Also, a company’s customer profile can be used to provide helpful information when purchasing lead sheets so that you can get more sales. Most companies that sell lead sheets categorize and list people by name, address, age, income, zip code, and other data.

Take time to think about all the different products that could be sold to each market. Make a list of all the products you can produce and sell to each group in that market. This will help to identify and target your market. Once you have identified who the customers are, the next step is to find out what they want. There are many ways to determine what the customers want. Once you determine what your customers want it is easy to produce new products because you are fulfilling a need in their lives. Three ways to determine how you can get your customers what they want are to listen, talk and agree with them.

The customer is still considered as the king and should be treated like one. Remember that old saying . . . “The customer is always right.” So, greeting him properly is a way to build the relationship before selling him the product. Relationship building is one of the secrets to keeping good satisfied customers.
Do you have enough information on your customers to give a brief description of them in three minutes or less? If not, start immediately paying more attention to the customers that purchase your products or use your services. The following are sample descriptions: age, sex, style of clothing, colors they like, type of food they eat, where they live, with or without children, and whether or not they shop with friends and family or alone. These and other data will allow you to get a good profile of the people that buy your products. You can do much more for the customers when you take time to find out more about them.

It is suggested that you take the following steps to collect data on your customers. While at the next craft show, write down as much information as you can about your prospective customers. Now based on your observation, you should be able to get a good profile of the customers who buy your products. You can use the profile to create many products and sell them as a package deal to your targeted customer market. It is easy to target a particular market and find more customers if you use your collected customer profile. Also, a company’s customer profile can be used to provide helpful information when purchasing lead sheets so that you can get more sales. Most companies that sell lead sheets categorize and list people by name, address, age, income, zip code, and other data.

Take time to think about all the different products that could be sold to each market. Make a list of all the products you can produce and sell to each group in that market. This will help to identify and target your market. Once you have identified who the customers are, the next step is to find out what they want. There are many ways to determine what the customers want. Once you determine what your customers want it is easy to produce new products because you are fulfilling a need in their lives. Three ways to determine how you can get your customers what they want are to listen, talk and agree with them.

The customer is still considered as the king and should be treated like one. Remember that old saying . . . “The customer is always right.” So, greeting him properly is a way to build the relationship before selling him the product. Relationship building is one of the secrets to keeping good satisfied customers.