Every business requires a crisp marketing plan to back it up. Without a clear and comprehensive strategy in this regard, only extremely good luck can bring you success. Don’t rely only on the stars for your success. Let your hard work and planning do the trick.

Before trying to rope in more clients for your laundry business, it is essential to assess the current situation. Gain a clear understanding of your competition and their offerings, client satisfaction through regular feedback, and work out your financial positioning.

Once you are clear on these three aspects, it is easier to draft a marketing plan to attract new clients.

1. Competition Analysis – Understanding your competitors can give you insights into various means of improvement. The services provided by them as an add-on could be a reason for more traffic in their shops. Their quality can act as a benchmark. Moreover, the pricing strategy is an important constraint. By charging more competitive prices, you can attract more customers; however, it is your service that will make them stick with you. Also, be careful to avoid starting a price war, which is not healthy to either. The means of advertising as undertaken by others in the field set a criterion of how to go about it. At times, deviation from the set pattern might arouse interest.

2. Client Satisfaction – To build any business, it is crucial to have a clear indexing of how satisfied your existing clients are and what is the duration of their relationship with you. If you are not able to hold on to the existing batch, then forget about the new ones. In case a regular client shifts, make it a point to know the reason. A small investment on regular feedback can save the massive amount your marketing strategy could demand. The base needs to be solid to build new floors, so while targeting new clients keep a close eye on the existing one.

3. Financial Analysis – Budget your plans. Do not be haphazard in your moves, as this could lead only to a financial crunch followed by diminishing quality services. So, before looking out for expansion avenues create a reserve and plan your expenses ahead. Do not be overly optimistic while doing so.

Now that you have your basics in place, you can use various marketing tools like printing and distributing pamphlets, providing complimentary services, distributing discount coupons to selected clients, advertising in local papers and placing banners to do the trick.

If you need to, hire someone else, but make sure that you don’t ignore the existing clients. Eventually your services will sell. Advertising can get you new clients, but it is important to retain them by offering the promised quality in the stipulated time frame.