Hopefully your goal for going into business is one of longevity. It is important to establish yourself and to stay around so that your clients and new prospects can find you. How do you stay in the game until your efforts pay off? It really boils down to your promotion and marketing efforts which is not very easy to do when you have little money at the beginning.

What it takes is for you to be virtually a marketing machine. When business is good and when it is off, you have to promote yourself, and the services you offer in as many economical ways as you can. Writing articles, distributing flyers, cards, postcards, advertise with cheap ads, attending networking events, have a web presence, newsletter, joining forces with another business owner for mutual benefit of cross promotions, referrals, making phone calls sometimes including cold calling, faxing, and as much as you can think of doing.

It also comes from a place deep in your heart to keep on plugging until you push through. The statistics of new business failure is staggering. Most loan sources such as banks and independent loan companies insist that you have a track record of at least three years before they will take a chance on you and your business and give you a loan.

Three, five, ten, twenty years, and more are miles stones that are very important. You have to have tenacity like a pit bull. You have to learn how to adapt, quickly change when you need to and commit to your idea with every once of fiber in your being.

Many people think that they have to do new and exciting things but some of the best companies just keep doing what they have been doing every day for years. That is the tenacity that it takes to be successful and to stay in the game. Even when you may not see immediate results you have to keep plugging away and keep at promoting and marketing every day. Marketing doesn’t have to be in your face but more of hey I’m still here when you need me.

Here is an example of something that I do nearly every day. I write various articles and then at one time submit ten to thirty articles to various article databases on the internet to promote my website. I locate more places where I may offer my yoga services. I fax my information sheet around to my niche market which for me right now is locations that offer children’s yoga classes or may consider it. All my clients that I currently have I have gotten through cold faxing and follow up calls.

Another example of something that I am doing everyday is I continue to work on several aspects of establishing joint venture partnerships through which to promote my products. I’m calling, e-mailing, following up, writing the newsletter, getting the auto responders in place, organizing the website details, going back and forth with the copywriter and web designer and so on.

Another thing that I do on a weekly basis is I check my pay per click ads, and other on-line ads I have running. I replace or refresh the ads when they run out. I make sure that promote special occasions. That takes me some time, but when orders start coming in form these ads, I know it was worth it.

All these could be very mundane but they all have to be done on a daily basis if you want to build your business and reputation. You have to look at the long term picture and many times even though you are not bringing too much money in on a daily basis you have to have vision and faith that your efforts will pay off. It is a steady build up of income and business success that is a good barometer. You have to have patience that the mundane ordinary things are part of the greater picture. Promote and market every day. Consider writing articles one of the greatest and cheap sources of self promotion out there. Keep promoting and marketing and fight to stay in the game—that’s the only way to win.

Computers are meant to make our lives easier, or so they say. They are extremely useful, the majority of the time, that is undoubtedly true. However, when they go wrong, they can be the bane of all of our lives. Of course, it is always the computer that goes wrong, never anything to do with the person using it! However, one of the most common problems that people have with their computer, or notebook, is losing important data or information. Most people think that, if something is deleted, it is gone forever. Nothing could be further from the truth. It still exists on the hard drive; it has just had its regular link removed so that the user cannot see it, or access it anymore.

It is actually extremely difficult to delete something permanently from a hard drive, and not something that a user is likely to do by accident. This is where you can make yourself a good little income, by offering your services as a data retrieval expert. You might be thinking that you are no expert, but you really don’t need to be. The fact is that you only need two things to be able to recover data that was thought to be lost, from a hard drive. They are a hexadecimal editor, and a viewer. You don’t even need to pay for these as you can download them for free from a number of different sources on the Internet. CNet.com has a great website with lots of downloadable pieces of software, including the free ones that you need to become a data retrieval expert.

Once you have made yourself familiar with the software, you need to advertise your services. Of course, you can use the Internet for this, and the majority of ways that you do it will be free. You could write an article on an associated topic that promotes your service, in a discreet way of course, and links to your own web page. This article could then be submitted to a large number of website article databases. That’s just one of the methods of advertising you could use. However, it is worth considering what you would do if you found that you had deleted something important, before you knew what to do yourself. You would, more than likely, look in the local business directory for data retrieval. That’s exactly what a lot of other people will do too! You need to get yourself listed, and it is worth having a company name that will get your listing near the front, as the majority of people simply call the first number they see.

You should contact an established data retrieval expert in your area to find out how much they charge. This will give you a good idea of the amount of money you could make, and help you set your rates too. You can devote as little, or as much, time as you like to this new venture. It can be a side-line to make some extra cash, or you could turn it into a full-time business, it is your choice!