Tuesday, March 11, 2008

10 Tips to Help Your Small Business Web Presence

If your a small business owner and are wanting to gain a large presence across the globe you know that you need to improve your online visibility. Offering another place for your customers to see your product is a great opportunity to gain valuable business, but if someone is looking for a product and doesn't know were to go how will they find you?

New business owners need to add SEO to their vocabulary. That is Search Engine Optimization, which means being visible through organic content on search engines. You can also gain visibility by advertising through keywords on certain sites like Google. Being on the first page based on your particular keywords is a necessary if you are trying to gain web traffic.

How can you make your site more efficient when it comes to SEO? 10 tips for small business owners to optimize their site

1. Build keywords into the title of each one of your pages, don't put welcome to...
2. Make sure you have meta tags on each one of your pages.
3. Make sure your headlines in your site help summarize your article and make sure it helps draw out keywords for your site.
4. Make sure you submit your site to google, msn, & yahoo in their submission galleries. This will allow them to crawl your site.
5. Have a blog on your site that allows people to comment. This blog should be daily or weekly tips to your customers.
6. Write articles and submit them to ezinearticles.com and goarticles.com. These are free places to submit your articles.
7. Have press releases sent out over the web and locally with your site address on the release.
8. Digg your articles or have someone stumbleupon your site.
9. Create a myspace and a facebook to gain customers in the social networks.
10. Write a monthly newsletter and send it out through your email list. Make sure you have a place for people to get on the email list.

These little tips are just a start to help your business website, but i suggest you checkout highrankings.com. Also, checkout hubspot.com.

If you have any questions or need advice on getting a consultant please email us at questions@businessonthemound.com.

If your a small business owner and are wanting to gain a large presence across the globe you know that you need to improve your online visibility. Offering another place for your customers to see your product is a great opportunity to gain valuable business, but if someone is looking for a product and doesn't know were to go how will they find you?

New business owners need to add SEO to their vocabulary. That is Search Engine Optimization, which means being visible through organic content on search engines. You can also gain visibility by advertising through keywords on certain sites like Google. Being on the first page based on your particular keywords is a necessary if you are trying to gain web traffic.

How can you make your site more efficient when it comes to SEO? 10 tips for small business owners to optimize their site

1. Build keywords into the title of each one of your pages, don't put welcome to...
2. Make sure you have meta tags on each one of your pages.
3. Make sure your headlines in your site help summarize your article and make sure it helps draw out keywords for your site.
4. Make sure you submit your site to google, msn, & yahoo in their submission galleries. This will allow them to crawl your site.
5. Have a blog on your site that allows people to comment. This blog should be daily or weekly tips to your customers.
6. Write articles and submit them to ezinearticles.com and goarticles.com. These are free places to submit your articles.
7. Have press releases sent out over the web and locally with your site address on the release.
8. Digg your articles or have someone stumbleupon your site.
9. Create a myspace and a facebook to gain customers in the social networks.
10. Write a monthly newsletter and send it out through your email list. Make sure you have a place for people to get on the email list.

These little tips are just a start to help your business website, but i suggest you checkout highrankings.com. Also, checkout hubspot.com.

If you have any questions or need advice on getting a consultant please email us at questions@businessonthemound.com.

Blogging and SEO - A Perfect Small Business Internet Marketer Match

It has become pretty obvious that blogs have been become an important part of marketing for almost any type of online business. They are unmatched resources when it comes to connecting with customers and potential customers.

But, there is an additional benefit that shouldn't be over-looked: there impact on your Search Engine Optimization efforts. Blogging can greatly enhance any websites natural search results through regular postings, and natural keyword placement. There in fact is no stronger way to market ones website for free than by blogging with natural keywords.

Similar to article marketing, posting daily blogs with the keywords of your business included can have remarkable effects on the ranking of your site in any given search engine, and thus net you more traffic. One key to gaining more traffic from keywords is to use 'niche' keywords. These are keywords or keyword phrases that may be searched for less often, but that have less competition. This means you may be able to rank much higher for these keyword. An example: The keyword term "baseball" is certainly searched for often, but there are millions of websites optimized around this keyword. However a keyword phrase like "Atlanta Braves pitcher John Smoltz news" would have fewer competitors. The longer keyword also increases the likelihood that your blog contains exactly what the visitor is looking for.

Getting picked up in search engines can lead to increase volumes of traffic heading to your site every day. There are top keyword placers that use blogs to retain huge amounts of daily traffic to their sites just by integrating a variety of niche keywords into their posts. The amazing thing about blogs is they are often picked up by the search engines almost as quickly as one posts to it, which makes it an even more powerful tool for SEO purposes. Our experience has been that blogs that take advantage of Google's Blogger or Wordpress are quickly indexed.

Another way blogging can help your site's search engine ranking is by the quality score. Most search engines, including Google rank sites with a quality score, the more unique, user provided content, the higher it appears the quality score becomes. If a website is just a sales page, and a few pictures, the quality score will most likely be low. But if a site has a blog on it, with fresh, daily posts, the quality score becomes much better, and thus the site gets ranked much higher when people are searching for your niche, or keyword terms.

If you haven't considered a blog for the pure marketing aspect of it, it's probably time you considered it from the SEO perspective. You've got nothing to loss but website visitors.

It has become pretty obvious that blogs have been become an important part of marketing for almost any type of online business. They are unmatched resources when it comes to connecting with customers and potential customers.

But, there is an additional benefit that shouldn't be over-looked: there impact on your Search Engine Optimization efforts. Blogging can greatly enhance any websites natural search results through regular postings, and natural keyword placement. There in fact is no stronger way to market ones website for free than by blogging with natural keywords.

Similar to article marketing, posting daily blogs with the keywords of your business included can have remarkable effects on the ranking of your site in any given search engine, and thus net you more traffic. One key to gaining more traffic from keywords is to use 'niche' keywords. These are keywords or keyword phrases that may be searched for less often, but that have less competition. This means you may be able to rank much higher for these keyword. An example: The keyword term "baseball" is certainly searched for often, but there are millions of websites optimized around this keyword. However a keyword phrase like "Atlanta Braves pitcher John Smoltz news" would have fewer competitors. The longer keyword also increases the likelihood that your blog contains exactly what the visitor is looking for.

Getting picked up in search engines can lead to increase volumes of traffic heading to your site every day. There are top keyword placers that use blogs to retain huge amounts of daily traffic to their sites just by integrating a variety of niche keywords into their posts. The amazing thing about blogs is they are often picked up by the search engines almost as quickly as one posts to it, which makes it an even more powerful tool for SEO purposes. Our experience has been that blogs that take advantage of Google's Blogger or Wordpress are quickly indexed.

Another way blogging can help your site's search engine ranking is by the quality score. Most search engines, including Google rank sites with a quality score, the more unique, user provided content, the higher it appears the quality score becomes. If a website is just a sales page, and a few pictures, the quality score will most likely be low. But if a site has a blog on it, with fresh, daily posts, the quality score becomes much better, and thus the site gets ranked much higher when people are searching for your niche, or keyword terms.

If you haven't considered a blog for the pure marketing aspect of it, it's probably time you considered it from the SEO perspective. You've got nothing to loss but website visitors.